Writing is difficult, even more so when you need to write about yourself. Considering how important an online presence is nowadays, a short bio is a must-have asset for everyone.  

To help you with this seemingly daunting task, we've broken it down into five steps. We’ve also included a few templates and real-life examples to serve as inspiration. So, be sure to read to the end. 

A professional biography, or more often simply called a professional bio, is a short blurb that summarizes your history or employment and accomplishments. In short, it is an ad for yourself. Unlike a resume, it is much shorter (it is typically only 5 - 10 sentences long) and more engaging as it also gives you the chance to share your relevant beliefs and values. 

You would be surprised how many people actually read the bio section. Unless you are applying for a job, your resume remains “hidden” on your desktop. Though, your bio, while much shorter and condensed, is out in the open for virtually everyone to see. There is a huge pool of potential clients that will read your bio, making it a piece of prime real estate that you should use to your advantage.

Source: shutterstock.com

There is a number of platforms where you can add your professional bio, these include your:

Depending on where you add your professional bio, you might need to adjust the tone and length. 

Even though your own website does not restrict the number of characters you may use like most social media platforms, it does not give you a license just to copy and paste your resume. When writing a bio for your website, you will typically write it from a first-person point of view as opposed to a third-person point of view which is most often the case with social media sites.

As CTAs are a crucial element in effective website design, be sure to include a call-to-action sentence at the end.  

When writing a bio for a social media channel, you want to be engaging, yet professional. Generally, you can avoid using full sentences to help you keep it short and within the character limit. 

Check out our Instagram Bio Ideas guide to gain a sense of how to do it on social media.

For LinkedIn, you can use up to 2,000 characters. Though, you do not have to use all of that, especially when you consider that most of the time visitors will not click on “See More”. So, it’s best to keep all your information, especially the most important points, above the fold. While you may use emojis on other platforms, when you are writing for LinkedIn, it’s best to avoid emojis altogether. 

Linkedin bios are different from LinkedIn Headlines.

While Twitter has a strict character limit, it is much less formal than LinkedIn. So, you can use emojis to optimize the space available, but do not go overboard. Here, you can also include keywords in the form of hashtags that are relevant to your niche to help improve the chances that your target audience will discover your profile.

Instagram’s bios are slightly longer than Twitter. That said, Instagram bios should still be short, sweet, and savvy. Like Twitter, you can also use emojis and industry-related hashtags. 

The trick to writing an effective bio is to keep it succinct, yet include all the most important information that will highlight your expertise and experience. If you will be sending out your bio, for example as part of a guest post, as opposed to posting it on a specific social media channel, it’s also a good practice to adapt your bio so that it emphasizes the skills that will best fit that specific platform or client.

To help you make the most of the short space available, the following are some guidelines for how to structure your bio. 

The most important thing that readers should remember after reading your bio is your name. So, ensure that this is the information that you include first. 

If you are linked with any brand or have your own business name or alias, you can include this information as well after your name. To create a logical link, you can include your position or title at the business. 

In addition to mentioning your job title, you should also dedicate a couple of lines to describing your main responsibilities. You can use this as an opportunity to highlight to readers the expertise you can offer. 

Just like it’s fine for businesses to share the success stories of their clients, you too should refer to what you have accomplished professionally. In other words, what value can you bring? 

What is your driving force? Why do you do what it is that you do? Do you have specific beliefs about your industry? 

While others in your industry might have the same achievements, your values can set you apart from your competitors. By briefly describing your values, you can help future clients understand what value you can bring to the table and why it will be worthwhile to work with you. 

All work and no play will make you sound dull. So, be sure to write something about what you do when you are not working. It could be about your family life, hobbies and/or interests. Perhaps you have started a promising side hustle? 

Authenticity is becoming increasingly crucial to brands and by sharing something about yourself on a personal level it will be easier for you to foster a deeper connection with others. You can even try to include humor. By wrapping up your bio with a personal experience or something unusual, those who read your bio will remember you for the right reasons. 

If you are not quite ready to start from scratch, here are three templates that you can use as building blocks. 

The following professional bio template was shared by The Muse, a website for the next gen workforce looking to find more information about careers and businesses: 

[Name] is a [title] who works with [who you help] to [how you help them].

[First name] [knows/believes] [what you know/believe about the work you do].

[First name] has [landed/secured/garnered/worked at/supported] [insert your most compelling experiences and wins].

[First name] is a [trained/certified/awarded] [insert relevant training, awards, honors, etc].

[First name] holds a [insert degree] in [insert area of study] from [insert university].

For something somewhat shorter, you can tweak the following template that was shared by Zippia, a platform that shares career tools:

(Name) is passionate about (Career Field) because (Why Are You Passionate About Your Job?).

(Name) has been recognized in their field for (Professional Accomplishments) and graduated from (University if applicable).

In their spare time, (Name) enjoys (Hobbies). (Pronoun) currently lives in (Where You Live).

If you are a speaker, freelancer, or entrepreneur, you can use the following template shared by Envato Tuts+, a leading publisher of online tutorials and courses, as a starting point: 

Before starting a business or freelance work, Name worked (number of years) as a (relevant job title 1) and a (relevant job title 2). After a successful career helping (sub-niche or branch of your target market 1 e.g. fitness trainers, residential leasing agents, make-up artists, aspiring authors) and (sub-niche or your target market 2), (Name) now (appropriate action verb e.g. trains, coaches, advises) them on how to (specific tasks you do for your target market).

Name  enjoys (hobby 1) and (hobby 2).

Name is available for (your type of work) or private consultations. You can reach (Name) at (phone number or email address). 

Source: udemy.com

Brad Colbow’s professional bio on Udemy is a good example of how you can include your beliefs and values. He does it in such a manner that it becomes a subtle call to action. By mentioning that he believes learning to draw is a journey, you get the impression that he is easy to talk to – a key trait for an instructor.

Source: wired.com

While Lauren Goode’s professional bio does not specifically highlight her values, it is a good example of how you can include a sentence about your interests. 

Source: michaelhyatt.com

Michael Hyatt’s professional bio is a great example of how you can come across as authentic, yet an expert in your field. He skillfully includes his accomplishments without sounding too egotistical. 

Source: trinitymouzon.com

Trinity’s bio is an example of how your bio can remain engaging, even if you opt for the longer format. An aspect that sets her bio apart from others is her language usage. By admitting to the own challenges that she has faced (similar to the above-mentioned one of Michael Hyatt), she remains authentic, without taking anything away from her accomplishments. 

The majority of professional bios are typically standard and are built around a set form of words. So, it’s OK to keep it conventional. As you will be including a unique accomplishment, value, and a sentence or two about your personal life, your professional bio can still be memorable, even though its structure is generic. 

While there is no objective answer, the most effective Instagram bios are easy to read, informative, witty, humorous, and compelling. Also, as you get only one link on your Instagram bio, it is a good idea to use a link in bio tool to help you make the most of that one link.

Start by creating a business account as it gives you more options. Most social media platforms such as Facebook, Instagram, TikTok, and Twitter give you the option to create a business account in the profile settings. After you created your business accounts, upload a high-quality profile picture and write your professional bio. Your bio should tell your story in an engaging way, while providing all the most important information about you like your name, location, contact information, and expertise.

To add more than one link in your Instagram bio, you will need to use a link in bio Instagram tool which will enable you to link to more content and pages. You can use this tool to create marketing campaigns that will appeal to your target audience on Instagram. The following are some of the top tools to help you optimize your professional bio: Feedlink by EmbedSocial, Linktree, Koji, Sked Link, Link in Profile and Tap Bio.

Similarly to including a link in your Instagram bio, adding a link in your TikTok bio can have a big effect. It is a more resourceful way for getting more people to visit your domains. Plus, a TikTok link in bio also gives you the chance to gain more followers outside of TikTok. Whether this is by getting more people to visit your personal site or sign up for your email newsletter, a TikTok link in bio becomes a handy, versatile tool.

While you may include hashtags in your professional bio on Twitter, the platform actually advises users not to go overboard. Too many hashtags can clutter your messaging and take attention away from your link. While brands have typically used hashtags to help with discovery, this seems to be less valuable now. For example, if you have a branded hashtag, you can restrict your hashtag usage to that one.

In today's digital age, a professional bio is essential for establishing an online presence, whether on LinkedIn, Twitter, or personal websites.

A professional bio should include your current position, relevant work experience, key accomplishments, and a personal touch to make it memorable.

The length of your bio may vary depending on the platform; however, it should generally be concise, ideally between 100 to 300 words.